Who are Square Owl?

December 8, 2022

Square Owl is a digital consultancy that focuses on innovation, curiosity, and efficiency – three things any e-commerce business will know to value.

Since 2014, Square Owl has been providing solutions based on years of practical experience, rooted in a scientific approach that uses research in digital psychology to get real results. They understand not just what works for your consumer but also how and why it works!

Square Owl excels in multiple services. In addition to strategic consulting, they also offer analysis and data services, product management, and digital optimization. Because of their holistic approach to design and implementation, ITQ Digital often works with Square Owl on projects involving design refresh and UX optimisation.

How We Collaborate: Prestige Food and Wine

Prestige Food and Wine is one of the clients that benefited from our partnership, and the results speak for themselves!

Prestige Food and Wine is a food supplier, importing and distributing quality Italian foods and wines. They supply multiple catering industries, from small businesses to pizzeria chains. Since 2001, Prestige has been offering a wide range of products to consumers, and in 2017, they launched online purchases, introducing their products to the digital market.

They also saw success in 2020 – during the pandemic, Prestige offered scheduled pickup services, allowing customers to enjoy their products even during a turbulent time.

Their online popularity required a website that made purchasing simple, intuitive, and appealing. We worked with Square Owl to optimise their web presence in a few ways, here’s how we did it.

Complete UX/Design Refresh

We worked together to evaluate what was working well for Prestige, and what needed to be updated. Focusing on the customer journey, we designed a look and feel that would communicate Prestige’s brand to their online customers.

Improved Customer Checkout

Process Checkout is a common challenge for multiple e-commerce businesses, and something we have lots of experience improving. Because checkout can involve multiple steps for things like payment and shipping options, we worked to streamline the process as much as possible.

Customer Dashboard

Prestige’s customers can now manage their accounts and orders through an improved dashboard, providing enhanced clarity and functionality.

Improved Menu Structures and Filters

Based on user data analysis, we strategically designed menus and filters to make navigation as intuitive as possible, allowing each customer to have a personalised experience with using Prestige’s site.

The Results

Below are some images of what the Prestige website used to look like before we worked with them. While it served its purpose as the way customers could place their orders, it wasn’t quite up to par for a fast-growing business like Prestige.


Square Owl and ITQ Digital presented Prestige with a clean, stylish website designed specifically for their needs. Prestige’s customers can find their products through intuitive menus, order in a simple checkout process, and get a detailed view of their order through the improved dashboard.

You can see their site for yourself here!
Just don’t be surprised if you get a little hungry while you’re browsing! 

Working with Square Owl and ITQ Digital

If you like what you see on Prestige’s website, great news: when you work with ITQ Digital, you can work with Square Owl, too!

When you combine our expertise in delivery, optimisation, and long-term management with Square Owl’s expertise in strategy, UX and CRO enhancement, and results-driven design work, you get a service that brings out the best in your website.

Like all of our partners, Square Owl brings their unique capabilities to every project, giving you the best results possible. They share our values of integrity, transparency, and quality, and we’re proud to be working with them.

If you want to know more about Square Owl, visit their website to see all they have to offer! You can find out more about their business ethos, clients, and case studies. You can also get in touch with them through their contact page if you have any questions.

We also talk about Square Owl a bit more on our partner page, which you can find here.

Do you have questions about what working with us and our partners might look like for your business?

Head to our contact page to send us a message, and we’ll reply shortly. We look forward to hearing from you!