Reviving Your Digital Presence: Overcoming Falling Organic Traffic

May 15, 2023

Why Do Magento Stores Lose Organic Traffic?

Maintaining and growing organic traffic to an e-commerce site is a constant battle, and store owners are no stranger to the challenges that come with it. The loss of organic traffic is a major hurdle that can hit revenue and profits hard, leaving business owners scratching their heads in frustration. But fear not - in this blog post, we'll dive into the reasons why online stores are susceptible to a dip in organic traffic and what e-commerce professionals can do about it.

The insights shared in this blog are inspired by a webinar we hosted with Sam Wright, the MD and founder of Blink SEO, our esteemed partner at ITQ Digital. With over 20 years of experience in e-commerce SEO, Sam is uniquely qualified to shed light on why online stores typically experience a loss in traffic. To find out more about Blink SEO you can check out their partner page.

Why Magento Stores?

When it comes to Magento, there's a specific challenge that sets it apart from other e-commerce platforms: sheer size. With more products and pages to analyze, there's more room for errors and mistakes, which can wreak havoc on your organic traffic. But the insights in this post can be applied to other platforms like Shopify and WooCommerce as well. So, buckle up and let's get to the bottom of generating and maintaining organic traffic for e-commerce sites.

Why Organic Traffic Falls

As an online store owner, seeing a dip in your organic traffic can feel like a punch to the gut. While there are various reasons this could happen, one villain that often goes unnoticed is bad data. Inaccurate data can paint a misleading picture of your site's performance which makes it hard to get a clear picture of how your store is actually doing. The solution? Prioritise data accuracy and reliability, only then can you take the necessary steps to keep your traffic flowing strong.

But organic traffic can take a nosedive for a multitude of reasons, and one of those is due to competition. In today's cutthroat digital landscape, the battle for search engine supremacy is fierce, and without a strategic edge, even the most well-established websites can find themselves slipping down the rankings. So, if you've noticed a dip in your organic traffic, it's time to gear up for the fight against your competitors.

There's also a third contender that often flies under the radar: sneaky SEO issues. These pesky problems can range from technical glitches to tactical misfires, but they all have one thing in common: they're sabotaging your organic reach. If you're seeing a decline in your organic traffic, don't ignore the possibility that an SEO issue could be to blame. Take swift action to identify and address any problems to restore stability to your site's traffic flow.

When it comes to the mysterious art of organic traffic, there's rarely a single smoking gun to blame for a drop in numbers. Instead, it's usually a complex web of factors that are weaving together to create the problem. That's why it's absolutely crucial to take a holistic approach to understanding what's going on with your site before you start making any sweeping decisions. Take the time to identify which factors are at play and how they're interacting with each other, and you'll be well on your way to crafting a targeted and effective plan of action.

Unlocking the Potential of Category Pages for Organic Revenue

If you're running an e-commerce website, you already know that organic traffic is key to driving revenue. But did you know that category pages can make or break your organic revenue? These pages are the backbone of any successful e-commerce site, guiding customers to the products they want and helping search engines understand your site's structure and content.

Think of category pages like the aisles in a physical store. They group similar products together and allow customers to easily find what they're looking for. When a customer searches for a specific product, they'll likely land on a category page that contains products related to their search. If they can't find what they're looking for, they're likely to leave without making a purchase.

But it's not just customers who benefit from well-crafted category pages. Search engines use category pages to understand your site's structure and content, helping them rank your site in search results. Category pages provide a clear hierarchy of your site, with the homepage as the top-level category and subsequent pages becoming more specific.

In fact, category pages generate around 60% of organic revenue for most e-commerce sites. By creating visually appealing and informative category pages, you can establish yourself as a credible and trustworthy source for your products, helping you generate more organic traffic to your store.

To create effective category pages, you'll need to optimise for both customers and search engines. This means using relevant and descriptive titles, informative and engaging descriptions, high-quality images, and easy navigation. By focusing on your category pages, you can unlock the full potential of your e-commerce site and boost your traffic and revenue.


Don't let a drop in organic traffic bring down your e-commerce store's success! Instead, take action by understanding the reasons behind it. Focus on improving your category pages if you want to cultivate organic traffic and increase your revenue. These pages are vital for customers to navigate through your website and for search engines to understand your website's structure and content.

If you've noticed a loss in organic traffic, don't hesitate to book a free clinic with us. We'll help you uncover your top business growth blockers and provide expert advice on how to address them. Plus, check out our full webinar session for more insights on how to improve your e-commerce SEO. Remember, taking proactive steps to optimise your online store can make all the difference in driving organic traffic.