Terrible eCommerce Search Functionality - are your conversion metrics really good enough?

April 12, 2022

Faceted Search and Filtering is still one of the most under-utilised functionality in eCommerce today.

I know Amazon is not everyones cup of tea but just look at what they have done when it comes to search and filtering, they had this figured out 10+ years ago! They have dynamic dropdowns as well as filtering on the left and it works because they have a higher than 20% conversion rate!

Can you believe that there are eCommerce Businesses that run on Magento, Shopify, and WooCommerce and other enterprise platforms that do over £4m in annual revenue and do not have an Advanced Search and Filter Functionality. In my opinion that is leaving money on the table!

If your online customers cannot find what they’re looking for on your website it's likely they are not going to buy anything?

Faceted Search and Filter is the best way to address this concern and avoid negative impact on your conversion rates.

In fact, around 40% of online shoppers will buy elsewhere if a website has a poorly designed menu and about 30% of consumers will leave an e-Commerce site if the search capabilities are too basic and not quick enough.

To find ways to improve your conversion rate Book a free e-commerce clinic today