Social Commerce sells products directly via Social Media networks, such as Facebook, Instagram, Pinterest, Messenger, Twitter or Snapchat. Whilst it might sound very similar to Social Media Marketing, there are key differences. Social Commerce offers customers the option of buying instantly as opposed to redirecting to an online store. All they need is a few clicks and autofill for payment and delivery details and off they go with their purchase; super simple and fast.
What about existing consumer behaviour then? It is recognised that consumers are shifting to social and mobile as primary means when it comes to buying or actually browsing or finding new trends & inspiration. 30% of online shoppers say they are likely to buy direct from a Social Media network such as Facebook, Pinterest, Instagram, Twitter or Snapchat. 60% of Instagram users say they find new products on Instagram.
Social Commerce increases traffic to your website which will have an impact on your ranking when it comes to search engine results. Sharing links to content on your website via social media is an excellent way to drive traffic from social media users plus it makes it easier for your audience to actually engage through comments, likes or shares, bringing you closer to a larger audience.
Social Commerce encourages people to connect with a business through two-way communication. In other words, not only do customers engage with your brand but it allows them to see other customers experiences and ratings of products. Consumer reposting or sharing enhances traffic and company exposure.
Social Media user figures are constantly growing and attracting new demographics. Facebook, for instance, has more than a billion active users each month with even more joining every single hour so when you use Social Commerce your audience is continuously growing and evolving.
Measuring and evaluating your key performance indicators (KPIs) is simplified through Social Media platforms. For example, Facebook pages, Instagram business accounts and tweets on Twitter have all built-in metrics for impressions, engagements, reach and total numbers of followers or likes, while the majority of Social Media posts allow for traffic measurement through website click counts.