How Conversational CRM can Revolutionise your Online Store

March 22, 2023

In today's digital world, online shopping has become increasingly popular, and the use of virtual commerce portals and technological tools like artificial intelligence (AI) is becoming essential for e-commerce stores.If you want to improve your e-commerce store's performance and provide your customers with a better shopping experience, then you need to explore the possibilities of conversational CRM (customer relationship management). And that's where Snappy Commerce comes in!


Who is Snappy Commerce?

Snappy is a virtual assistant platform that uses artificial intelligence to enhance your customers' shopping experience. Since 2017, they have positioned themselves as a key player in their field in Latin America, as well as in Spain, Portugal, and the United States. Snappy works with brands of all sizes, providing adaptable virtual assistants to fit the needs of their clients. Additionally, they have native integration with many e-commerce platforms, including Magento.

How does Instagram fit into the mix?

Instagram is a social network with over one billion monthly active users worldwide. It allows users to capture, edit, and post images and short videos online, making it a great platform for businesses to showcase their products and engage with customers. By integrating Snappy Commerce's virtual assistant with Instagram, you can offer your customers a seamless shopping experience without ever having to leave the platform.


How to integrate Snappy Commerce into your online operations?

If you have an online store with a virtual assistant from Snappy Commerce, you can take advantage of plenty of opportunities. However, to get started, you need to know how to integrate these tools together. Here are the basic steps:

Configure the chatbot: Register and log in to your Snappy Commerce account, then create a new chatbot and configure it to integrate with Magento.

Create a conversation flow: Create a conversation flow that allows shoppers to search for products, select options, make payments, and complete purchases.

Implement the chatbot on Instagram: Add a link to your chatbot on your Instagram profile and promote it through your posts and stories.

If you have any doubts about implementation, obtaining credentials, or other functions, you can always reach out to us for support!


What are the benefits of Snappy?

Virtual assistant platforms and their technologies are increasing in popularity because of the significant benefits they can provide to online businesses. Integration between these platforms can help enhance a brand's reputation and image and provide the necessary technological leap to stay ahead of your competitors. Here are some of the benefits:

Improved Shopping Experience: By integrating Snappy's chatbot, you can create a seamless shopping experience for your customers. Shoppers can make purchases without having to leave the platform, reducing friction and increasing satisfaction. Plus, they'll be able to get their questions answered without having to wait to speak with a representative.

Increased Efficiency: A chatbot can automatically answer frequently asked questions, freeing up time and resources for your business. This means your customer service team can focus on more complex issues, while the chatbot takes care of the basics. Plus, users can make purchases without having to wait in long queues, improving efficiency and reducing response time.

Increased Sales: Integrating Snappy's chatbot can also boost your sales. The chatbot can send personalised messages to users to promote products and increase your average order value. This means your customers will be more likely to make repeat purchases, leading to increased revenue.

Improved Data: By integrating a chatbot, you can gather valuable information about your customers, such as their buying preferences and online behaviour. This data can be used to improve the shopping experience and make informed decisions about marketing strategies and sales initiatives.



In today's fast-paced world, it's more important than ever to create a seamless shopping experience for your customers. At ITQ Digital, we partner with some amazing companies to provide our clients with the best e-commerce solutions available. Our team are here to help you to integrate with Snappy's chatbot, as well as provide additional resources to boost your online business. Don't let your competitors get ahead of you – contact us today to learn more about how we can help you take your e-commerce store to the next level!