ANS (formerly UK Fast) refocuses on customer service and access for all

July 26, 2022

ITQ partners with the best in the e-Commerce business, and one partner that always succeeds in delighting customers and going above and beyond is ANS Group - that recently revealed its new brand identity following a merger between Manchester tech businesses, ANS and UKFast, in late 2021.

The unified brand and go-to-market proposition showcases the organisation’s combined strengths in public and private cloud, hosting, security, DevOps, applications and data.

However, don’t be put off by the techno-babble. What really drives ANS, and has underpinned its 10 year partnership with ITQ, is a consistent commitment to customer service, satisfaction and communication. Having migrated the vast majority of its customers to ANS (then UK Fast) in 2012, the team at ITQ has been continually impressed with the e-Commerce expertise, can do attitude and straight forward communications provided by the ANS team.

Bridget Loulié, Customer Growth Director, confirms “ITQ chose to consolidate many of its customers to ANS to deliver a level of customer support on hosting and security that matches ITQ’s high standards. We’ve been delighted with the resulting service and partnership, as have our long standing and ever loyal customers!”

With a strong focus on process automation, alongside a consistent recruitment drive and an apprenticeship academy set to train 200 new apprentices over the next three years, the recently merged tech powerhouse is targeting a doubling in annual revenues by the end of 2025 - and with these plans for more local resources, better tech, and greater revenues. ANS is set to deliver on the promise of stability, flexibility and service that is so important to founders of e-Commerce businesses across the market.

Sarkis Salleh, MD, states “now more than ever our clients need the flexibility to expand and contract their infrastructure and costs in line with the demands of their end customers. The ability to flex and “burst” server capacity and security services with ANS has given our clients significant peace of mind, enabling them to optimise their spend whilst maintaining the critical services they need to succeed.”

ANS revealed its refreshed colours as part of the rebrand launch at an event at Manchester Central in June 2022. Pivotal to the firm’s brand identity is a commitment to make innovative technology accessible to everyone, no matter their budget.

CEO Paul Shannon said: “We believe that digital transformation shouldn’t be exclusive to organisations with big budgets. Everyone should have access to the tech they need. That’s where ANS comes in. We solve problems using technology to make our customers’ lives easier. “Our customers are at the centre of every single decision we make and always will be. We’ve even created a dedicated Customer Experience division to put ourselves in their shoes and put their needs front of mind.”

ANS pledges to “hack the tech adoption curve,” using its unique position in the market to offer cutting-edge tech to organisations that might otherwise be priced out.

CTO Joe Wolski commented: “Hacking the tech adoption curve sounds like jargon but, by bringing together the capabilities of both businesses, that’s exactly what we’re doing. “Because we have specialists and deep expertise both in products and in services, we can overlay our products with a service layer and help companies adopt tech quicker and cheaper than they would normally be able to. That’s what hacking the tech adoption curve means and it’s an approach that’s already delivering unbelievable results for our customers.”

So don’t be scared off by the hacking and the adoption curves! ANS is a business that very much shares ITQ’s values of integrity, transparency and quality, and is a safe, secure and dependable host for a growing e-Commerce business.

To learn more about ANS, please visit: If you’d like to discuss your hosting needs, and explore ANS as a possible solution, you can learn more about them on our partner page and get in touch.