Established in 2014, Square Owl is a digital consultancy based in the heart of Manchester. Our ethos is “Always Curious” which defines our scientific approach to analysis, understanding and defining digital strategies that deliver. We focus on ensuring a return on information whether that be based on objectives to grow, reduce costs or improve the customer’s experience of your brand.
For business critical processes there is a need for efficiency and focus. Square Owl unlock hidden ROI potential in the platforms you already own.
With over 25 years of experience and research in digital psychology and fully PET accredited they form a strategy around your goals, budget and timescales to form a realistic ROI optimisation strategy.
Our Conversion Rate & UX Optimisation Packages for preferential pricing on these packages please contact us today
Our process begins by exploring your current situation - gathering data and your key goals to formulate an objective and accurate picture of your current business situation.
As we move to define key milestones, we will agree to the outcomes required which allows us to challenge our own solutions, making you drive as much return on investment as possible.
Work does not stop after delivery, we continue to refine our solutions, monitoring them for further potential uplifts and efficiencies.
This continuous process allows us to build a longer lasting and ultimately more valuable client relationship over a single project.
Our Conversion Rate & UX Optimisation Packages for preferential pricing on these packages please contact us today
Work | Bronze | Silver | Gold |
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Initial assessment of business needs (current situation and goals) | ![]() |
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Analytics | ![]() |
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Quick wins report | ![]() |
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Usability Audit | ![]() |
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User Testing & Field Research | ![]() |
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Heat Map Analysis | 1 page | 3 page | Bespoke strategy |
Analytics | |||
Analytics review (basic) | ![]() |
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Advanced analytics review | ![]() |
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Conversion funnel tracking and 1 Month on review of data) | ![]() |
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Quantitative channel data review | ![]() |
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End to End channel & ROI analysis / optimisation | ![]() |
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Enquire for pricing |
End to End channel optimisation & implementation | ![]() |
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Enquire for pricing |
Usability Audit | |||
UX review of designs / wireframes / prototype | ![]() |
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Cognitive walkthrough from a user perspective | ![]() |
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Heuristic process review. Purchasing, delivery / shipping & returns | ![]() |
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Checkout process review and report | ![]() |
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User Testing & Field Research | |||
Remote testing | ![]() |
3 Tests | 5 Tests + |
User survey implementation & analysis | ![]() |
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Customer Journey Mapping | ![]() |
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Lab based user testing | ![]() |
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Optimisation Strategy | |||
A/B testing inc. strategy outline and implementation (monthly ongoing) including Bespoke test plan and implementation | ![]() |
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KPI creation and ongoing monthly management | ![]() |
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Enquire for pricing |