What is Square Owl?

Established in 2014, Square Owl is a digital consultancy based in the heart of Manchester. Our ethos is “Always Curious” which defines our scientific approach to analysis, understanding and defining digital strategies that deliver. We focus on ensuring a return on information whether that be based on objectives to grow, reduce costs or improve the customer’s experience of your brand.

Why do ITQ Digital work with Square Owl?

For business critical processes there is a need for efficiency and focus. Square Owl unlock hidden ROI potential in the platforms you already own.

With over 25 years of experience and research in digital psychology and fully PET accredited they form a strategy around your goals, budget and timescales to form a realistic ROI optimisation strategy.

Our Conversion Rate & UX Optimisation Packages for preferential pricing on these packages please contact us today


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Our Approach:

‘Explore, define, deliver & refine’ is built into everything we do

Our process begins by exploring your current situation - gathering data and your key goals to formulate an objective and accurate picture of your current business situation.

As we move to define key milestones, we will agree to the outcomes required which allows us to challenge our own solutions, making you drive as much return on investment as possible.

Work does not stop after delivery, we continue to refine our solutions, monitoring them for further potential uplifts and efficiencies.

This continuous process allows us to build a longer lasting and ultimately more valuable client relationship over a single project.

Our Conversion Rate & UX Optimisation Packages for preferential pricing on these packages please contact us today


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Work Bronze Silver Gold
Initial assessment of business needs (current situation and goals)
Analytics
Quick wins report
Usability Audit
User Testing & Field Research
Heat Map Analysis 1 page 3 page Bespoke strategy
Analytics
Analytics review (basic)
Advanced analytics review
Conversion funnel tracking and 1 Month on review of data)
Quantitative channel data review
End to End channel & ROI analysis / optimisation Enquire for pricing
End to End channel optimisation & implementation Enquire for pricing
Usability Audit
UX review of designs / wireframes / prototype
Cognitive walkthrough from a user perspective
Heuristic process review. Purchasing, delivery / shipping & returns
Checkout process review and report Enquire for pricing
User Testing & Field Research
Remote testing 3 Tests 5 Tests +
User survey implementation & analysis
Customer Journey Mapping
Lab based user testing Enquire for pricing
Optimisation Strategy
A/B testing inc. strategy outline and implementation (monthly ongoing) including Bespoke test plan and implementation Enquire for pricing
KPI creation and ongoing monthly management Enquire for pricing