Oddbins is a household name in the UK – a respected flagship brand for high street off-licenses, with a range of wines, spirits and beers to rival all competition. Their website is no different: featuring a mind-bending product catalogue presented in an easy to navigate and well thought through structure, with a gloriously unique tone when it comes to copy and product description.
The two major challenges with Oddbins’ site were presenting a huge number of products in a way that makes one of them easy to find, and displaying a vast amount of information relating to these products in a way that’s easy to absorb and doesn’t make the customer’s brain give up and wander off to pastures new. We think this site does all of this and more: reassuringly familiar but with a characterful twist to raise a smile and hold your attention.
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