Inbound Marketing has been discussed in e-Commerce circles for some time now, and is a proven success. Inbound Marketing is a digital marketing strategy focused on attracting customers to your brand & site by creating content that is relevant and appealing. This is done using SEO, email marketing and social media amongst other things. The key to inbound marketing is drawing customers to make the initial contact, (as opposed to traditional outbound marketing methods of reaching out to potential customers first) and thus retaining their custom through engagement with content that they have an interest in & want to see.
Here at ITQ Digital we use Hubspot's platform for many different things; for example, email marketing, business planning, sales forecasting and lead capture. It is an efficient and versatile tool, that can be easily integrated with other software such as Magento. If you are looking to focus on marketing strategy and improve sales, with targeted customer lists and segmentation supported by relevant content for these groups, you should definitely consider Hubspot. Hubspot also has other features such as built in Search Engine Optimisation and advanced reporting facilities, so that you can analyse your customer base in great detail.
If you'd like to learn more about how inbound marketing & Hubspot can help you, please do get in touch with me.